About Us

Mister and Miss Tourism Jamaica is an initiative that was founded by a group of young individuals that has a passion for responsible tourism and loves the brand Jamaica. This initiative is for underprivileged youth, tourism workers, and also those who are parents; to become ambassadors for promoting brand Jamaica, both locally and internationally. Mister and Miss Tourism Jamaica focuses on promoting youth empowerment, humanitarianism, biodiversity, responsible tourism and fashion tourism. We saw the importance of  educating the underprivileged youth, tourism workers, and also the parents about tourism both locally and internationally as it is at the forefront of our economy. It is also important to every citizen and the diaspora in promoting brand Jamaica on the international market, which is the core focus of this competition. This competition is to bring tourism awareness to the citizens of this country and the pivotal role of brand Jamaica via tourism across the world.